فصلنامه علوم و فنون بسته بندی
پیاپی 51 (پاییز 1401)

The present study evaluates the industry of packaging fruit, vegetables and perishable food (FMCG) with a futuristic view in mind, proposing a plan and strategy using the SWOT and QSPM methods, to create a new field for employment. The research type is analytical-descriptive with a practical purpose and the reasoning is inductive. Information collection in the theoretical part is done through library studies, books and articles, and the analytical part includes a statistical population of 85 managers, specialists and industrial experts, 35 of which are selected as the statistical sample of the research using Morgan's table. The samplings are organized and classified according to the parameters of the study. In the first step, the strengths and weaknesses, opportunities and threats are determined by the theoretical data saturation method for the evaluation and future research of the mentioned industry. Then, SWOT analysis is used in order to develop the final strategies. In order to ensure the accuracy and determine the ranking of the determined strategies, the QSPM matrix is used in the last step. Through the procedures of examining the strengths, weaknesses, opportunities and threats related to the evaluation and the futuristic view of this industry, reaching data saturation, checking the IFE, EFE and QSPM matrices and making the necessary analyses, it becomes clear that the strengths are less than the weaknesses and the opportunities for development are more than the threats. Therefore, in the current research after formulating the solutions, the final prioritized strategies for evaluation and futuristic view of the fruit, vegetables and perishable food (FMCG) packaging industry are ranked and presented.

In today's competitive world with different types of products, the success of each product in sales, requires that the packaging and appearance of the product be capable of establishing an effective relationship with buyers, providing the basis for influencing the customer's opinion. Considering the role and importance of packaging in consumer purchase behavior, the purpose of this research is to investigate and analyze the effective elements of packaging on customer willingness to buy food products. The type of research is applied in terms of purpose and descriptive (non-experimental) in terms of the nature of the work method. The statistical population of this research is the population of packaged food products consumers, who shop at Arak chain stores. According to the table of Karjesi and Morgan, the number of statistical samples were determined to be 364 and these people were selected by a simple random sampling method. The data collection tool was a standard and structured questionnaire, whose content and face validity were confirmed using the opinion of specialists and experts, and its reliability was confirmed by using the Cronbach's alpha coefficient. The findings show that the packaging elements affecting the willingness to buy food products in descending order, are packaging color, packaging design and packaging size. In total, these factors are able to explain 73% of the total variance of the dependent variable. It can be said that food packaging is effective in increasing sales. The results of this research shows that the companies that have detailed and thoughtful planning in the field of food products production and packaging can achieve better performance among competitors through gaining a competitive advantage in the long run. This competitive advantage leads to increased sales over time.

Considering the importance of the covid-19 issue due to the pandemic state and the high death rate, and also the fact that in Iran, patients and clients are less likely to have consulted the pharmacists, the level of satisfaction of covid-19 patients and their relatives with pharmacists' consultation and drug packaging is not clear as very few studies have been done in this field. The purpose of this study is to find the effect of pharmacist advice on the satisfaction of covid-19 patients. The present study was conducted on patients with covid-19 referring to pharmacies in Tehran province. A questionnaire was designed to check the level of patient satisfaction with the advice of pharmacists. Patient information such as gender, education, and marital status, type of insurance, drug packaging, and personality were extracted from questionnaire. According to the results of the present study, the level of patient satisfaction is confirmed to be influenced by the above parameters. Regarding the level of satisfaction of patients’ companions versus the educational status it is shown that there is a significant difference between the parameter of education and communication with the pharmacist, such that, with the increase in level of education, the communication with the pharmacist decreases. Considering the level of satisfaction of the companions receiving advice from pharmacists, regarding the range of expectations and advice, it is shown that the highest level of satisfaction in descending order, is related to receiving services from the pharmacist and drug labeling and packaging. The level of satisfaction related to the relationship with the pharmacist and the physical facilities, is assigned first to the pharmacist accessibility in times of need and next, to the air conditioning system of the pharmacy building. According to the results of these findings, pharmacies in Tehran acquire different levels of satisfaction with the quality of pharmaceutical services.

Advertising and packaging are stimuli that affect the consumer buying behavior. The intention to buy immediately is an opportunity to attract customers and is the best time to communicate with consumers. Since from the customer point of view when buying instantly, there is not just one brand of the product and competitive products are also present, in addition to advertising and packaging at the time of instant purchase, brand equity is very influential on the consumer's intention to buy. Therefore, while identifying and distinguishing the impact of advertising and packaging on the immediate purchase intention of consumers, researchers in this study have established the mediating role of brand equity. The purpose of this study is to identify the effect of advertising and packaging on the immediate purchase intention of consumers of herbal drinks and the mediating role of brand equity. Based on this, 384 questionnaires were distributed among the customers of herbal teas. To test the hypotheses, the structural equation modeling method was used using PLS software. The results showed that advertising and packaging have a positive effect on consumers' immediate purchase intention. Moreover, the mediating role of brand equity in the relationship of advertising and packaging with immediate purchase intention was confirmed.

Packaging is an important element in differentiating and introducing today's products. An especial type of traditional antique Iranian footware or espadrille which has been in use for several thousand years, is a unique product called ‘Giveh’, and with innovation in packaging it can become more attractive to customers. Packaging plays an important role today but in our country, this industry is not sufficiently addressed. Most of the goods are sold in bulk or bought from abroad without proper packaging. Giveh is one of the goods for which special packaging has not been considered. Due to convenience, coolness and the use of natural materials in manufacturing, Giveh has a competitive advantage over similar products which can be exploited for its promotion and marketing. Correspondence and matching between the needlework of the upper part of Giveh and the design pattern of the package which requires the cooperation of specialists and designers of both industries, can provide the basis for customer attraction to this product among similar items in a short time. The present study deals with the history of Giveh, the materials used in its fabrication and the difference between the Fars Giveh and that of the other provinces in Iran. The role of packaging is examined from economic aspects and the impact on potential customers. The purpose of this research is to investigate the role of packaging in persuading consumers to buy Fars Giveh. The research method is analytical-descriptive. The statistical population consists of economic activists of Fars province with the demographic information of the research sample, which is the level of education and gender. The library information collection tool is applied and data is extracted with staged cluster sampling method using the researcher's questionnaire, and sample calculation is performed with Cochran's formula. The research results show that among the four selected packaging variables of design, maintenance, attractiveness, and information, the packaging design has the most important role which creates the difference and attractiveness and motivates the consumers to purchase the Fars Giveh.

Synthetic plastics are very versatile, convenient and abundant materials that can be used to create a variety of products, but their widespread use causes increasing damage to the planet and leads to the wastage of natural resources. Hence, researchers have made significant efforts to develop more biodegradable and environmentally friendly materials. Eco friendly and cost-effective renewable polysaccharides and their composites meet the requirements of green chemistry, and thus have been widely used for biodegradable food packaging applications. Renewable polysaccharides include cellulose, nanocellulose, hemicellulose, chitosan, starch, pectin, etc. In this review, the importance, application, performance, properties and characteristics of starch and cellulose and its derivatives for food packaging are discussed. Moreover, traditional and modern techniques for processing biodegradable materials based on starch and cellulose such as solution casting, extrusion, reactive extrusion, electrospinning and layer-by-layer self-assembly have been investigated and some additives have been examined to improve the performance and compensate the weak points.